Africa Travel Week

Africa Gears Up for Potential Boom in Chinese Tourism

Speaking at the World Travel Market (WTM) Africa conference, tourism expert Marcus Lee emphasised the immense potential of the Chinese travel market and outlined strategies for African destinations to better...

Accessible Tourism Emerges as a Vital Growth Opportunity for Africa’s Travel Industry 

The untapped potential of inclusive tourism to drive the growth of Africa’s travel industry was in focus at this year’s Africa Travel Week 2024 part of WTM Africa. A diverse panel of advocates...

Responsible Tourism Leaders Shine at Africa Travel Week 2024  

World Travel Market Africa 2024 opened with a dynamic Responsible Tourism session, hosted by Responsible Tourism Advisor Harold Goodwin.   Three of the five African winners from the 2023 WTM...

Africa Travel Week 2024 opens with a significant 53% increase in attendees

Cape Town – WTM Africa opened its 10th edition yesterday with a remarkable 53% increase in attendees compared to the previous year. This massive surge in participation, with unaudited numbers indicating...

Exhibitions drive economic growth and foster business tourism across the continent

Events and exhibitions play a pivotal role in driving economic growth and fostering business tourism across Africa. In fact, in South Africa, travel and tourism contributes 8.6% to the economy and provides for...

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