Africa Travel Week
Anthony Goldman

An Australian with a love for Africa

After starting his career in travel, Anthony decided to leave the family business and forged a very successful 20-year career in advertising and marketing. Anthony worked for global companies including J Walter Thompson, Leo Burnett and Village Roadshow. 

In 2003, Anthony, based in Melbourne, joined his father Tom and brother David and embarked on an expansion program for the Group. 

Anthony brings many years of management and marketing experience to the table. Travel has always been in his blood. The Goldman family is synonymous with travel in Australia. As third-generation travel professionals, the Goldmans are at the forefront of travel advisory in Australia and look forward to many more years of success. 

Anthony and his wife Leora have three children. Zac, aged 11 and Lauren and Kate, aged 7. 

Where did your love for travel start? 

I was born into a travelling family. My grandfather was in travel. My father has been in the industry for 60 years. My brother David and I run Goldman Travel Group. We were lucky to travel as kids, travel is in our blood. 

Why do you enjoy working in the industry? 

I love the happiness travel brings our clients. Especially after the past 21 months of uncertainty and travel restrictions. Travel is a part of the Australian psyche and we can’t wait to travel once again! 

What is your favourite destination/place to visit and why? 

I love Thailand. The Land of Smiles. The people, food and landscapes. And of course, Africa. My first trip there 5 years ago was just wonderful. A whole new world. 

Tell us about one of your most memorable travel experiences and why it stands out. 

Being on an African Safari for the first time. That feeling of being in someone’s else’s backyard. I felt so insignificant as a human, next to the wildlife. 

Give us a travel tip you don’t think anyone else gives.. or that isn’t given enough.. 

Roll your clothes in your suitcase. Less creases and somehow more fits in. Or use zip bags to compartmentalize your clothes. 

Based on the five senses and thinking about travelling what do you… 

  • Like to see: The Surf in Hawaii 
  • Like to taste: Phad Thai on the streets of Bangkok 
  • Like to feel: The sun shining in Italy while eating Pizza 
  • Like to hear: The sounds of prayer in Israel 
  • Like to smell: Elephant Dung while tracking wildlife in Africa 

Can you give any suggestions on resources for other travel and tourism stakeholders? Any websites, publications, podcasts, thought leaders you can recommend or newsletters we should sign up to? 

I love Conde Nast – I always look forward to reading that magazine 

Tell us something about yourself that no one else knows 

I like to sing in the shower 

Lastly, what do you love about Africa Travel Week (WTM Africa)? 

Making and meeting new connections and learning new things 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.