Africa Travel Week

CATCH-UP: Digitalisation – A Growth Imperative for Tourism SMEs

A recent report by Vodafone Business asserts that “while all SMEs have been impacted by and face risks due to COVID-19, it is clear that the more digitalised SMEs have identified new business opportunities in the pandemic economy at a higher rate than the less digitalised businesses.” Similarly, the OECD asserts that digitalised SMEs will be key to build back a better economy and society after the crisis. Thus, digitalisation, accelerated by Covid-19, is emerging as a key growth imperative for travel and tourism SMEs. This webinar will unpack the implications of digitalisation for the future growth of SMEs and initiatives to drive their digital adoption.


Ntabozuko Samora Nqweniso
Enterprise Development Manager at Tourism KwaZulu-Natal

Driving Enterprise Development Programme for SMMEs in the tourism sector to achieve tourism transformation mandate in KwaZulu-Natal. He holds a B-Tech in Tourism Management, a Bcom Hon. in Marketing Management, and Management Development Programme: B-BBEE from Unisa SBL. Represented KZN in various national projects such as Lilizela Tourism Awards, a service excellence programme; including the Tourism Month programme driving sustainable tourism mandate in response to the UNWTO Sustainable Development Goals.

Arthi Tibrewalla
Published author

Arthi is an experienced management professional and entrepreneur with about a decade of experience in the Travel industry. She has helped create, a seamless travel services organisation that caters to some of the largest names in the BFSI space. Her prior experience working with Ernst & Young has helped shape her work ethic and focus on quality. Arthi is currently working to scale up the world’s most comprehensive and intuitive customized holiday planning and real-time booking platform with capabilities to take you to 100+ countries and countless destinations worldwide.

Tshepo Matlou
Head of marketing and communications at Jurni in South Africa

Tshepo Matlou heads marketing and communications for Jurni in South Africa; he graduated with a Masters in Leadership and Management, Diploma in Marketing, Digital Marketing, Management Advanced Programme and Advanced Public Management Development Program amongst others qualifications. He is an internationally accredited Executive Coach. He is passionate about empowering people and their business using technical and transferring of skills in digital marketing which support business to stay relevant online. He has acquired over 18 years of management and executive experience in multiple sectors within South Africa.



Septi Bukula
Founder: Seeza Tourism SME Network

Septi M. Bukula is the founder and director of Osiba Management, a company that specialises in research and international business events. He is nationally recognised as a leading expert on entrepreneurship and small business development and has served in leadership roles in several international small business organisations. Using his extensive contacts in the small business field internationally, Bukula has brought several international small business conferences to South Africa since 2012.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.