Africa Travel Week

CATCH-UP: Rethinking tourism – planning to deal with uncertainty

COVID-19 has made traditional tourism planning based on past performance irrelevant, necessitating a Rethink in how we develop for a sustainable tourism future. BDO Tourism specialists will discuss practical measures to deal with the “Business Unusual Environment” – how to rebuild what has been lost due to COVID-19, whilst ensuring resilience to withstand possible future shocks.


Christelle Grohmann
Director: BDO South Africa Advisory

Christelle has more than 25 years’ consulting experience and carries out and heads project teams for macro research, economic impact assessments, valuations, marketing and organisational strategies, market feasibility studies, financial viability assessments, business case assessments and transaction advisory assignments. Christelle has also facilitated numerous workshops and large meetings and is proficient in using a range of facilitation approaches and tools. She is a frequent speaker at tourism industry conferences and as a tourism thought leader is frequently interviewed on Television and Radio and quoted in the printed and online media.

Lee-Anne Bac
Director: BDO South Africa Advisory

Lee-Anne has more than 20 years’ experience in providing consulting and advisory services to public and private sector clients in the property, tourism and hospitality sectors. Lee-Anne carries out assignments that include strategic planning, market and financial feasibility assessments, financial evaluations, business valuations, economic impact assessments, market research, demand assessments and monitoring & evaluation. She is a member of the Gauteng Committee of the Woman’s Property Network.

Jabulani Debedu
Senior Consultant : BDO South Africa Advisory

As a senior consultant, Jabulani has over a decade of consulting and business management experience. Jabulani manages in-house as well as sub-contractor teams with particularly focus on feasibility studies, strategies, economic impact studies, financial evaluations, business evaluations and general market research assignments. Jabulani has represented the firm on several speaker platforms and is a confident group facilitator.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.