Having spent months in lockdown, there is no doubt that seasoned travellers will be itching to hit the road, especially with our international borders now open. While it might be tempting to jump on a plane at...
“A man who stops advertising to save money is like a man who stops a clock to save time.” These are the words of automotive pioneer Henry Ford. It is advice that those involved with destination...
If you can’t visit us, watch us. Which is what Tourism Australia said in producing high-quality videos reminding would-be international visitors what they are missing, writes Steve Keenan. These videos are...
Travellers want opportunities for personal growth when they research travel options. To them – travel is no longer about where they are going or what they are doing – it’s all about who they will become? In...
During these challenging months of COVID-19, tourism is experiencing a decrease in bookings. However, your audiences are spending at least 29% more time on social media, giving you the ideal opportunity to BUILD YOUR...
When it comes to content, video is still king. In fact, consumers are 27.4 times more likely to click-through online video ads than standard banners. Producing a set amount of videos per month may seem daunting, but...
Brands are needing to embrace change and adapt to different way of doing business. Cecelia Adjei explores how the can do just that. So much has changed over the past few months. We all want to get back to a sense of...
Destinations and other travel organisations are embracing Zoom, Spotify and voucher schemes during the coronavirus crisis as they try to stay relevant and, in the case of some, maintain viable operations, writes Mark...
WTM hosted a webinar with destination marketing expert and founder of Digital Tourism Think Tank, Nick Hall, and Jeremy Jauncey, founder and CEO of Beautiful Destinations. The session focused on the future customer’s...
Make downtime work for you with these four simple marketing strategies. COVID-19, Corona Virus, lockdown. Call it what you will, the impact and effect of this unprecedented time is being felt by all. Understandably...
Marketing during a crisis can be challenging. You want to engage with your customers, share information and offer meaningful support. But emotions are heightened, and sentiments can change in an instant. What can, in...
Africa Travel Week
Mark Frary
Steve Keenan
Miriro Matema
Cecelia Adjei
Ryan Enslin
Emily Djock