By Social Tables From the cheapest flights to the best hotels, to the must-see sights at our destination, we are definitely no strangers to typing our vacation queries into Google to find what we’re...
Most travel suppliers strive to generate more direct bookings via their own websites as it helps to reduce the amount of commission owed to agents and directories. Unfortunately, many travel suppliers find...
In a world where marketing has gone digital, nothing matters more than knowing that you are reaching the right people online, and that you are actively guiding them to become potential guests of your...
Whether you’re just setting up your brand’s social media handles, or you’ve been on Instagram for a while, having a hashtag strategy is key to increasing the visibility of your travel brand, writes Albertine Brandon. A...
Our panel of experts discuss how you can move beyond the basics to explore meaningful ways to be a true ally and to incorporate LGBTQ+ travellers effectively into the story you tell and reflect that story in your...
Watch this podcast for a step-by-step guide on how the team from Eco Africa Digital created a sell-out, post-lockdown voucher campaign for a tourism establishment in Mpumalanga, selling 47 vouchers in just 8 minutes...
2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create...
Influencer marketing is often described as ‘accelerated word-of-mouth’. The direct relationship between consumers and influencers allows brands to communicate in a way that feels authentic and in tune with what...
Travellers want opportunities for personal growth when they research travel options. To them – travel is no longer about where they are going or what they are doing – it’s all about who they will become? In...
During these challenging months of COVID-19, tourism is experiencing a decrease in bookings. However, your audiences are spending at least 29% more time on social media, giving you the ideal opportunity to BUILD YOUR...
When it comes to content, video is still king. In fact, consumers are 27.4 times more likely to click-through online video ads than standard banners. Producing a set amount of videos per month may seem daunting, but...
Brands are needing to embrace change and adapt to different way of doing business. Cecelia Adjei explores how the can do just that. So much has changed over the past few months. We all want to get back to a sense of...
Destinations and other travel organisations are embracing Zoom, Spotify and voucher schemes during the coronavirus crisis as they try to stay relevant and, in the case of some, maintain viable operations, writes Mark...
Africa Travel Week
Albertine Brandon
Lizanne du Plessis
Miriro Matema
Cecelia Adjei
Mark Frary