In a world where sustainability is at the top of every traveller’s hotlist and on every company’s corporate agenda, Africa has a unique opportunity to position itself as the sustainable destination of...
IGLTA recently released the results of their 2021 LGBTQ+ travel survey with responses from 6,000 LGBTQ+ travelers around the world. The results indicated that the LGBTQ+ community is incredibly resilient and...
Feeling overwhelmed by the number of marketing options out there and unsure of which is best for your business? Here we dive in, giving guidance on how to determine which marketing activities are right for...
Community Marketing & Insights (CMI) has been conducting LGBTQ consumer research for destinations, hotel groups and travel suppliers for over 25 years. From a unique research-based perspective, our discussion...
A recent report by Vodafone Business asserts that “while all SMEs have been impacted by and face risks due to COVID-19, it is clear that the more digitalised SMEs have identified new business opportunities in the...
This session is around the Destination Marketing Model we have developed, that shows an overview of the integrated approach of the nature of the hand-offs between each stage of the tourism value chain. It is the...
Travel has experienced several generational shifts over the past century, the most recent driving the fast-tracking of touchless technology to keep travellers and staff safe. Our panel discusses some of the innovative...
A far cry from traditional crafts, contemporary African art and design – dynamic, edgy, urban – is seizing attention worldwide. Interest in exploring contemporary African art and design – from museum and gallery visits...
2020 was a year of unprecedented falls in international travel for Africa and worldwide, but the roll-out of vaccines offers hope for recovery and some return to normality. In this session, we will discuss the risks and...
Travelling in a group has always been appealing. It was a way of meeting new people while saving money on travel in some instances. This has all changed since the pandemic hit us. With emphasis on safe behaviour...
Sports tourism is one of the fastest-growing sectors in tourism. How do destinations position sporting events as powerful tourism attractions? How do we leverage sports as a catalyst for tourism development in terms of...
The pandemic has forced the industry to revisit old norms and innovate. While appreciation of the Diaspora travel market has grown, targeted engagement is still lagging. Are brands and destinations’ marketing...
Tarryn Tomlinson, unpacks the accessible tourism market and shows how overlooking the needs of those with disabilities is not only bad for your business image but it can also directly affect your company’s bottom line...
Africa Travel Week