Africa Travel Week

ATW Podcast

Conference programme

Friday, 9 April


10h30 – 11h30
Understanding Africa’s Economic Travel & Tourism Landscape during the COVID pandemic
The importance of tourism infrastructure is reflected in the fact that it can contribute to increasing the efficiency of production and distribution of tourism services, and, in some cases, such as remote destinations, even increase the supply of tourism services. Covid19 has brought many projects to a halt. During this panel, industry experts will identify investment challenges and cross border infrastructure investment priorities such as mobilising funding, harnessing investment opportunities, and developing market access and growth to revive African Economies hard hit by the COVID pandemic.

Brought to you by Invest Africa and African Tourism Investment Summit

Moderator:
Alexander Woods, Membership and Partnership Manager: Invest Africa, United Kingdom

Speakers:
Thembi Kunene -Msimang, Chief Operating Officer: Tourvest IME
William McIntyre. Regional Director: Radisson Hotel Group Africa
Salim Mikram, Director of Investments and international Cooperation: Moroccan Agency for Tourism Development (SMIT)


11h30- 12h30
Whose diversity is it?
There has long been an academic critique of the ways in which our industry commodifies cultures and cultural artefacts. At the heart of Responsible Tourism is the principle that communities should use tourism for their sustainable development rather than be used by it.  We aspire to create meaningful connections between hosts and guests, what does that mean for practice? How can we celebrate diversity better?

Responsible Tourism session

Moderator:
Harold Goodwin, WTM Responsible Tourism Advisor

Speakers:
Judy Kepher Gona, Director & Senior Consultant: Sustainable Travel & Tourism Agenda
Aziz Abu Sarah, Founder: InterAct, National Geographic Explorer and TED Fellow
Uwern Jong, Editor-in-Chief of OutThere magazine
Sabu Siyaka, Founder: Ubizo Events & Tours


12h30 – 13h30
Maximising the Impact of Sports Tourism
Sports tourism is one of the fastest-growing sectors in tourism. How do destinations position sporting events as powerful tourism attractions? How do we leverage sports as a catalyst for tourism development in terms of destination branding, infrastructure development and other economic and social benefits?

Moderator:
Naledi Khabo
, CEO: Africa Tourism Association
John Manyo-Plange, Vice-President: Basketball Africa League
Autumn Marie, 
Founder & Managing Director: KGL FWD
Shea Peters,
Luxury Travel & Lifestyle Writer
Kyle Schofield, Director:
QA Venue Solutions
Michael Sudarkasa,
CEO: Africa Business Group


13h30 – 14h30
Stories Bring Experiences Alive
We need to think about the stories we tell in the itineraries and places we recommend and market. We need to have more diversity in the experiences and stories we tell. We need to take responsibility if travel is to broaden the mind rather than reinforce prejudices. Only through storytelling can we realise the ambition of Responsible Tourism to provide “more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues

Responsible Tourism session

Moderator:
Harold Goodwin, WTM Responsible Tourism Advisor

Speakers:
Toroga Denver Breda, First nation KHOE language and cultural activist and writer | South Africa
Jo Anna Haugen, Founder, Rooted: Sustainable Tourism + Storytelling + Social Impact | Ukraine
Dirk Pienaar, Tourism Officer: Khomani San | South Africa


14h30 – 15h30
The Art of Travel: The Rise of Contemporary African Art and Design
A far cry from traditional crafts, contemporary African art and design – dynamic, edgy, urban – is seizing attention worldwide. Interest in exploring contemporary African art and design – from museum and gallery visits to street art tours and behind-the-scenes encounters with artists and makers – is growing among international visitors. Discover how to create unique and engaging art and design experiences and learn how to build contemporary art and design into broader itineraries.

Speaker:
Julian Asher, Founder & Managing Director: Timeless Africa

Session powered by ILTM Africa


15h30 – 16h30
LGBTQ+ African travel – recovery strategies and the future
LGBTQ+ African business owners talk about pandemic recovery strategies, new LGBTQ+ offerings and how the larger travel and tourism community can benefit through supporting LGBTQ+ travellers and the local LGBTQ+ community.

Session powered by IGLTA and EQUAL Africa

Moderator:
Martina Barth, Africa Representative: IGLTA

Speakers:
Jason Fiddler, Chairperson: KwaZulu-Natal Gay & Lesbian Tourism Association
Lipian Bongani Mtandabari, Director: Ntsako Travel Africa
Moira Edmunds, Director Of Operations & Head Tourist Guide: Green Beyond Tours & Travel Co
Michael Gladwin, Managing Director: Afrigay Travel


16h30 – 17h30
Creative Tech Enhancing Destination Marketing
For much of 2020, the world was closed to travel. As it reopens in stages, destinations and technology providers are looking at innovative ways to cut through the noise to show what destinations have to offer the traveller, during times of COVID and beyond. Check out these creative destination marketing solutions that are coming out of Africa.

Powered by Travel Forward

Moderator:
Peter Fabricius, Co-Founder of Springnest

Speakers:
Stanley Edward
, Director: Platypus Digital
Robert Patterson, Vice President of Marketing Technology: MMGY
Andre Van Kets, Co-founder & Director Discover Africa Group
Paul de Waal, Founder & CEO of Wetu Travel Technology