Africa Travel Week

Conference programme

Thursday, 8 April

10h30 – 11h30
Where to go from the pandemic? 
The Covid-19 crisis is an unprecedented challenge for tourism in Africa, which uncovered opportunities and transformed business models. This presentation will explore emerging trends reshaping the travel industry while highlighting sustainable approaches to reposition the continent as a key destination.

Speaker:
Christele Chokossa, Senior Research Analyst: Euromonitor


11h30 – 12h30
The Changing Landscape of Africa’s Source Markets
Experts on this panel will unpack how outbound markets have responded to COVID-19 pandemic and the impact it has had on travel to Africa. You’ll hear how their traveller demands are changing and get a perspective on what destinations will need to do to attract the new kind of traveller from their market.

Moderator:
Gillian Saunders, Tourism and Hospitality Adviser

Speakers:
Dr. Marcus Lee, President: International China Investment Forum | CHINA
Chris Mears, CEO: ATTA  | UNITED KINGDOM
Gabriella Riberio, Owner: TruMarketing | USA


13h00 – 14h00
MeTIME power session
brought to you by Explore More Travel

We’re taking you on a 2-day “Sunrise to Sunset” Adventure in Cape Town

Explore More Travel will be taking you on an exciting “Vlog-style” adventure in Cape Town during ILTM Africa’s virtual show, giving you some great ideas of what your more adventurous clients can experience in the Mother City. The Explore More Travel team are experts in combining the needs of your clients from around the world with “soft, fun & safe” adventure experiences.

The video will feature interviews with various adventure partners in Cape Town as well as South Africa’s Ultra Trail Running legend Ryan Sandes who will give more insight into what makes the Cape region such a spectacular running and hiking destination.

The Explore More Travel team will also be taking any adventurous buyers on some of these great activities, during the ILTM Connect in the City event later this year. So make sure you sign up to the Vlog during the virtual show, so as to see what might be install for you in September in Cape Town.   



13h30 – 14h30
Rethinking tourism: Planning to deal with uncertainty
COVID-19 has made traditional tourism planning based on past performance irrelevant, necessitating a Rethink in how we develop for a sustainable tourism future. BDO Tourism specialists will discuss practical measures to deal with the “Business Unusual Environment” – how to rebuild what has been lost due to COVID-19, whilst ensuring resilience to withstand possible future shocks.

Speakers:
Christelle Grohmann, Advisory Services at BDO
Lee-Ann Bac, Director: Advisory Services at BDO
Jabulani Dededu, Senior Consultant: Advisory Services at BDO


14h30 – 15h30
Air Transport. The key to Africa’s tourism recovery?
Session powered by AviaDev

This session brings together industry leaders representing African airlines, African airports and the African Tourism Industry to offer solutions that will catalyse and accelerate recovery of Africa’s aviation sector.

Moderator:      
Jon Howell, Founder and CEO, AviaDev Africa

Speakers:         
Adefunke Adeyemi, Regional Director Advocacy and Strategic Relations, IATA
Emanuel Chaves, President, ACI Africa
Hon. Najib Balala, Minister of Tourism and Conservation, Kenya  
Rodger Foster, CEO, Airlink


15h30 – 16h30
What we’ve learnt from the pandemic
Travel has changed irrevocably, forcing us to review how our industry will operate going forward. From flexible booking and cancellation to changing government restrictions, agility and resilience have become the name of the game for operators working in the tourism space. This panel will look at some of the lessons learnt over the past year and provide a perspective on what change will remain for the future.

Moderator:
Mandisa Magwaxaza, MD: Mandisa Magwaxaza Communications, Co-Founder at Locals Who Wander | Director at SATSA, EC Chapter Chairperson at SATSA

Speakers:
Oupa Pilane, Co-Founder & Director at Graskop Gorge Lift Company and Vice Chair: SATSA
Dr Theuns Vivian, Manager Destination Development at City of Cape Town
Cindy Sheedy Walker, Director: Extraordinary Marketing Concepts


16h30 – 17h30
The Future of Africa Travel: Embracing the African Diaspora
The pandemic has forced the industry to revisit old norms and innovate. While appreciation of the Diaspora travel market has grown, targeted engagement is still lagging. Are brands and destinations’ marketing efforts in line with what the research indicates as it pertains to the spending power and interests of the Diaspora? How can we develop a better understanding of the Diaspora market and employ practical, authentic solutions?

Introduction:
Naledi Khabo, CEO: Africa Tourism Association

Moderator:
Paula Franklin
, co-Founder, The Collective & Travel Is Better In Color

Speakers:
Mimi Aborowa, Founder & Creative Director, ìrìn journal 
Jamie Lee Abtar, Tourism Consultant and Exec Dir Women in Travel CIC
Akwasi Agyeman, CEO, Ghana Tourism Authority
Tomiko Harvey, Vice President: Black Travel Alliance
Dr Harriet Lewis, Founder & Chief Visionary Officer, Konesens Development