Africa Travel Week

Self-Drive #SAJourneys & Jerusalema

The Dream Hotels and Resorts team has a lot of good news to celebrate recently, with many new positive reviews online from recent guests, and the launch of their self-drive #SAJourneys

To encourage local travel and in support of domestic tourism, Dream Hotels & Resorts recently celebrated the launch of their #SAJourneys, a collection of self-drive routes through various regions across the country.

“From bustling cities to charming little dorpies, incredible wildlife and breathtaking landscapes, South Africa really does have it all, but we also know that experiencing it doesn’t need to cost a fortune, which is why we launched our #SAJourneys,” says Sharmila Ragunanan, Marketing Manager of Dream Hotels & Resorts.

“We wanted to offer our guests an additional value-add when booking their holiday accommodation, but more so to promote experiences in the less-explored regions surrounding our hotels and resorts where communities also need additional income and support,” she explains.

The routes, which are easily accessible via their website, offer in-depth information and directions for important UNESCO World Heritage sites like iSimangaliso Wetland Park in KwaZulu-Natal, but also lesser-known attractions like Sudwala Caves in Mpumalanga.

“As borders slowly re-open and international visitors return, we need to remember to continue to promote local tourism, but also to make it accessible for our fellow South Africans to celebrate and enjoy,” adds Ragunanan.

To boost staff morale and encourage positivity across their portfolio of resorts, they also embarked on our very own Jerusalema challenge for Heritage day. “We tagged the Presidency’s Twitter account and got coverage on ENCA!” she concludes.

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Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.