Africa Travel Week
Norwegian Source market

ATW Podcast

Unlock Africa: The Norwegian source market & it’s importance to African travel

Today we chat with Rune Engstrøm, Director at Destination Africa & Lica Blomerus, General Manager at Ascot Tours. We dig into the Norwegian source market and discuss the changes they have seen since the pandemic, trends they expect going forward and what they foresee from these travellers coming to Africa.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.