Africa Travel Week

CATCH-UP: China Source Market Masterclass – Opportunities and trends for Africa

China presents itself as a key source market to tourism in Africa and a contributing factor to its growth over the last few years. As the demand is evident, we delve into a further understanding of the Chinese tourist, the expectations of this source market to Africa and look forward to reigniting travel to the continent.


Marcus Lee is CEO of China Travel Online. China Travel Online is one of the largest B2B portal that focus in China outbound travel. He is also Chairman of China SME Business Owners Association and regularly engages in investment & tourism out of China. The group consists of several companies including Digital Technology and MICE, with offices across 15 cities in China and Asia. Supporting Tourism authorities from around the world, Online & Offline.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.