Africa Travel Week

Unpacking medical tourism in Africa

If you work in the tourism sector, chances are you’ve heard the term ‘medical tourism. But what exactly is it, and why is it so important? Simply put, medical tourism is best defined as the process of...

From ‘Lookers’ to ‘Bookers’: A Guide to Converting Website Traffic

How can hoteliers transform ‘lookers’ into ‘bookers’? Where to start? What to change? Read on for the details.

ATW Trend Report 2022

A trends report like no other. DOWNLOAD REPORT We’ve been through more than two years of ‘business unusual’. Now that things are starting to ‘normalise’—is there even such a thing?—and we’re finally able to...

ATW Podcast

Category - Best Practice & Trends