Africa Travel Week

Will influencer marketing help brands to bounce back post-coronavirus?

Influencer marketing is often described as ‘accelerated word-of-mouth’. The direct relationship between consumers and influencers allows brands to communicate in a way that feels authentic and in tune with...

COVID safety protocols for accommodation

Getting #SouthAfricaTravelReady after the lockdown Welcome to Hello Adventure COVID Protocols series, where they have teamed up with Khotso of Southern Xplorer to bring you a behind-the-scenes look at what...

Top 4 African medical tourism destinations

The global medical tourism industry is valued at $20 billion per year, with nearly 7 million patients seeking healthcare abroad. As the world emerges from the viral pandemic, healthcare is top of mind and...

Category - Best Practice & Trends

Tourism: Seeing beyond COVID-19

In the face of imminent danger, the natural instinct to survive at all costs kicks in. Such is the global story of the COVID-19 pandemic as Gugu Sithole has discovered. Governments are preoccupied with how this runaway...