Africa Travel Week
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ATW Trend Report 2023

A trends report like no other.

It’s an exciting, dynamic time for the travel industry, with plenty of change afoot. In this Trends Report we look at some of the biggest trends and shifts – and what they could mean for everyone working in (and passionate about) African Travel. 

Get ready to meet the younger luxury traveller, the intrepid adventurer, the eco-warrior, the pilgrim, and those focussed on sustainability, inclusivity and the needs of diverse communities.

There is so much happening on what is the world’s most vibrant continent. So, sit back and enjoy the read! 

Megan de Jager
Portfolio Director – Travel, Tourism & Sports

RX Africa’s Travel, Tourism, Marketing and Exhibition Management

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.