Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotel Group was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels Collection. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments.
With SureStay Hotel Group already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels Collection acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury.
BWH Hotel Group serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travellers and developers, while also protecting the unique identity of each brand. This creates a global network of approximately 4 700 hotels across every chain scale segment, in over 100 countries and territories worldwide.
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