Africa Travel Week
BWH Group

BWH Hotel Group

BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including Best Western® Hotels & Resorts, WorldHotels® Collection and SureStay Hotel Group®.

Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotel Group was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels Collection. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments.

With SureStay Hotel Group already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels Collection acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury.

BWH Hotel Group serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travellers and developers, while also protecting the unique identity of each brand. This creates a global network of approximately 4 700 hotels across every chain scale segment, in over 100 countries and territories worldwide.

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Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.