Africa Travel Week

CATCH-UP: How to use social media and SEO to drive more direct bookings via your establishment’s own website

In a world where marketing has gone digital, nothing matters more than knowing that you are reaching the right people online, and that you are actively guiding them to become potential guests of your...

CATCH-UP: The importance of ethics and sustainability in influencer marketing

As the world gradually opens up to tourism again, questions arise about the lessons we’ve learned and how we can incorporate these into new tourism strategies. A new stage awaits but what will we choose to...

How travellers are using YouTube rather than Google when choosing hotels

As the second-largest search engine after Google and the second-most used social media platform, YouTube should not be overlooked when thinking about a potential guest’s customer booking journey. Written by...

Category - Marketing