By Social Tables From the cheapest flights to the best hotels, to the must-see sights at our destination, we are definitely no strangers to typing our vacation queries into Google to find what we’re...
Most travel suppliers strive to generate more direct bookings via their own websites as it helps to reduce the amount of commission owed to agents and directories. Unfortunately, many travel suppliers find...
In a world where marketing has gone digital, nothing matters more than knowing that you are reaching the right people online, and that you are actively guiding them to become potential guests of your...
By Social Tables From the cheapest flights to the best hotels, to the must-see sights at our destination, we are definitely no strangers to typing our vacation queries into Google to find what we’re looking for...
Most travel suppliers strive to generate more direct bookings via their own websites as it helps to reduce the amount of commission owed to agents and directories. Unfortunately, many travel suppliers find themselves...
In a world where marketing has gone digital, nothing matters more than knowing that you are reaching the right people online, and that you are actively guiding them to become potential guests of your establishment...
As the world gradually opens up to tourism again, questions arise about the lessons we’ve learned and how we can incorporate these into new tourism strategies. A new stage awaits but what will we choose to showcase...
As the second-largest search engine after Google and the second-most used social media platform, YouTube should not be overlooked when thinking about a potential guest’s customer booking journey. Written by Amy Berry...
Having spent months in lockdown, there is no doubt that seasoned travellers will be itching to hit the road, especially with our international borders now open. While it might be tempting to jump on a plane at the first...
“A man who stops advertising to save money is like a man who stops a clock to save time.” These are the words of automotive pioneer Henry Ford. It is advice that those involved with destination...
If you can’t visit us, watch us. Which is what Tourism Australia said in producing high-quality videos reminding would-be international visitors what they are missing, writes Steve Keenan. These videos are effective in...
Instagram launched Reels in early August, since then you may have noticed them featuring more prominently on your feed. Whether you’re a travel brand or destination, incorporating the new feature into your social media...
New trends within the global travel market are rising at a fast pace while others keep decelerating amid the current uncertain environment. From customers’ demographics to the way vacations are taken, David Falcon is...
Africa Travel Week
Mark Frary
Steve Keenan
Albertine Brandon
David Falcon