Africa Travel Week

RX Africa’s Megan De Jager Wins ‘Mentor of the Year’ as SA’s R1bn Business Events Boom Demands New Skills

RX Africa’s Megan De Jager has been named Mentor of the Year at the 2026 Women in MICE Awards. Her win comes at a critical time for South Africa’s business events sector. With upcoming international...

IBTM Africa Welcomes MICE Exhibitors to Cape Town as Buyer Interest Soars

IBTM Africa, which takes place alongside WTM Africa, is fast positioning itself as a critical platform for Africa’s MICE sector, bringing together international buyers, leading suppliers, and a dedicated...

Unveiling the Secrets of MICE Tourism and Business Travel Trends

In this episode of Cape Town Means Business, host Sean Loots chats with Nick Nagle about the role of events like WTM Africa and IBTM in advancing the tourism industry, with a focus on MICE Tourism. They...

Category - MICE

gamification

Gamification 101

So, what is gamification, and which events and brands are streaks ahead? We find out… The concept of gamification is relatively simple: all you must do is make a game out of something that you want your event attendees...