Africa Travel Week

2024 MICE trend: Experiential event elements

Meetings magazine reached out to several business events professionals to find out what trends they foresee will have the biggest impact on the local MICE (or Meetings, Incentives, Conferences, and...

Business travel key to boosting local tourism sector

In pre-Covid South Africa, the tourism sector contributed just over R130bn to Gross Domestic Product (GDP), which accounted for almost 3% of the country’s total GDP. In 2018, the sector contributed to 4...

CATCH-UP: Breathing life into events

By using real case studies, this panel will highlight how event and exhibition organisers have responded to the COVID pandemic by reimaging the way that they do events. THE SPEAKERS Liezel ShortFounder and...

Category - MICE

gamification

Gamification 101

So, what is gamification, and which events and brands are streaks ahead? We find out… The concept of gamification is relatively simple: all you must do is make a game out of something that you want your event attendees...