Africa Travel Week
Press Releases

IBTM Africa Welcomes MICE Exhibitors to Cape Town as Buyer Interest Soars

IBTM Africa, which takes place alongside WTM Africa, is fast positioning itself as a critical platform for Africa’s MICE sector, bringing together international buyers, leading suppliers, and a dedicated...

Africa Travel Week
ATW MICE Tourism Banner
MICE

Unveiling the Secrets of MICE Tourism and Business Travel Trends

In this episode of Cape Town Means Business, host Sean Loots chats with Nick Nagle about the role of events like WTM Africa and IBTM in advancing the tourism industry, with a focus on MICE Tourism. They...

Africa Travel Week
ATW Meetings MICE Banner
MICE

2024 MICE trend: Experiential event elements

Meetings magazine reached out to several business events professionals to find out what trends they foresee will have the biggest impact on the local MICE (or Meetings, Incentives, Conferences, and...

Africa Travel Week

Category - MICE

gamification
MICE

Gamification 101

So, what is gamification, and which events and brands are streaks ahead? We find out… The concept of gamification is relatively simple: all you must do is make a game out of something that you want your event attendees...

Africa Travel Week