Africa Travel Week

Kenya’s outbound travel market – as diverse and dynamic as its people

As a tourism hub and major trade player in Southern Africa, Kenya’s outbound travel market is as diverse and dynamic as its people. We explore the mindset of travellers from Kenya, the types and scope of...

Source Market Playbook: US

Thanks to travel restrictions in the UK in 2021, the US claimed the top spot as South Africa’s number one overseas source market. With Delta and United airlines sending more planes into African airspace...

US Source Market looking healthy

The US source market to South Africa is looking healthy. New generations with different demands are making it a market ripe with tourism opportunities. Here is some research that we hope will help you better...

ATW Podcast

Category - Source Market Playbook