Africa Travel Week

CATCH-UP: How to use social media and SEO to drive more direct bookings via your establishment’s own website

In a world where marketing has gone digital, nothing matters more than knowing that you are reaching the right people online, and that you are actively guiding them to become potential guests of your establishment. Lizanne du Plessis, Founder and Director of Eco Africa Digital, takes you through a step-by-step guide to clarify why some brands are successful in using social media and SEO to drive more direct bookings via their own websites, and others not.


Lizanne du Plessis
Director and Founder, Eco Africa Digital

Lizanne is driven to use tourism as an enabler for conservation in Africa. Knowing that business sense and conservation needs to go hand in hand, she and her team apply their efforts to launch digital marketing campaigns to increase bookings for tourism establishments in Africa. To this extent, her company, Eco Africa Digital, has been chosen as a finalist in the 2020 WTM Africa Travel & Tourism Awards in the category “Most Compelling Digital Story”. She has helped numerous tourism businesses grow their online presence, increase their bookings and expand their international appeal.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.