Africa Travel Week

How travellers are using YouTube rather than Google when choosing hotels

As the second-largest search engine after Google and the second-most used social media platform, YouTube should not be overlooked when thinking about a potential guest’s customer booking journey. Written by...

How domestic travellers can support SA’s tourism sector

Having spent months in lockdown, there is no doubt that seasoned travellers will be itching to hit the road, especially with our international borders now open. While it might be tempting to jump on a plane at...

The destinations spending money on marketing campaigns now

“A man who stops advertising to save money is like a man who stops a clock to save time.” These are the words of automotive pioneer Henry Ford. It is advice that those involved with destination...

Category - Marketing