By Social Tables From the cheapest flights to the best hotels, to the must-see sights at our destination, we are definitely no strangers to typing our vacation queries into Google to find what we’re...
Most travel suppliers strive to generate more direct bookings via their own websites as it helps to reduce the amount of commission owed to agents and directories. Unfortunately, many travel suppliers find...
In a world where marketing has gone digital, nothing matters more than knowing that you are reaching the right people online, and that you are actively guiding them to become potential guests of your...
David Falcon explores why improving the customer journey and user experience is the new priority for travel organisations. Companies within the global travel sector have identified the improvement of these two digital...
The world has changed and so has the world wide web. This session of Africa Travel Week’s Masterclasses led by Peter Fabricius covers the most up to date tricks and tips on how to better leverage your website with your...
Email marketing is alive and kicking! Although e-mail isn’t considered part of the social media spectrum, it shouldn’t be shortchanged as an important communication channel. Standing the test of time through Myspace...
As travel restrictions slowly begin to lift throughout Africa, and confidence rebuilds, there’s one question that needs to be answered: what can we do right now to help Africa’s travel industry recover? With the recent...
Transparency and truth have never been so important, and for brands, that means authenticity could accelerate your recovery. The COVID-19 pandemic has completely changed our lives. Take something as mundane as the...
Now, more than ever, trust is key for travel brands and destinations. Whether it’s booking a hotel room or finding budget-friendly flights, consumers want to know that their health and safety is the most important thing...
With travel restrictions and quarantine rules changing on an almost daily basis, leisure travellers’ confidence in the aviation industry is low. Albertine Brandon discovers why rebuilding confidence in the health and...
Kostas Panagakis explores how COVID-19 has changed the way hotels market themselves. When the World Health Organisation published the first situation report for a new virus with 282 cases in four countries in January...
Albertine Brandon share’s why you might want to consider an influencer marketing campaign to kick-start your business after COVID-19. Influencer marketing is often described as ‘accelerated word-of-mouth’. The...
If you have ever wanted to tap into the LGBTQ+ market the time is now, and this masterclass is a great place to start. In this session, Tanya Churchmuch, hosted a panel of LGBTQ influencers who shared their travel and...
Africa Travel Week
David Falcon
Albertine Brandon
Kostas Panagakis