Africa Travel Week
Megan Oberholzer, RX Africa

ATW Podcast

#FlashBacks with Megan Oberholzer

THE SHOW MUST GO ON 

I am on the edge of my seat, eagerly anticipating the return of ATW, it’s such a well-loved travel exhibition. 

I also know that when I walk into the hall I will ‘freak out’ and question, ‘What are we doing again’? Luckily, this feeling will be quickly overrun by the joy of seeing familiar faces and the opportunity to welcome people back to our beautiful continent. 

I can’t wait to say hello and greet people and of course, make sure everything runs smoothly. We must make sure we have the correct calibre of product, to ensure we can support the travel industry in rebuilding and be a platform that facilitates the generation of business, educating and addressing trends. 

A SHIFT IN THE INDUSTRY 

I am so excited about seeing the industry get back together and meeting colleagues face to face in April. I feel incredibly positive about the growth and change in travel. 

I remember in 2019, when each market was very defined and the segments very clear for luxury, leisure, MICE etc. This year it will be markedly different, as to generate revenue, there has had to be great crossover and overlap of these divisions in tourism. 

THE ULTIMATE MOMENTS 

I will particularly miss Bill Harrop at this event, as we had an incredibly strong bond. He was the first person who took me under his wing and was always there for guidance. He would always sing to me and kiss my hand. He was an incredibly special man. 

I’ll never forget being at an event with suppliers in a vineyard, where a tree was adorned with desserts. At that moment I knew this is where I wanted to be. So, when the show floor opens and the buzz begins, it’s thrilling and exhilarating and I love it. 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.