Africa Travel Week
How Many Elephants

Let the voices of elephants be herd

Show your support at the How Many Elephants interactive display at WTM Africa 2022 

“The question is, are we happy to suppose that our grandchildren may never be able to see an elephant except in a picture book?” – Sir David Attenborough. 

What would a safari be without herds of elephants roaming across the vast plains? At this year’s World Travel Market (WTM), Holly Budge, founder of How Many Elephants and World Female Ranger Week (June 23-30), will magnificently showcase the vulnerability of this iconic mammal and display her determination and hope for its continued existence.  

Message of hope

Her travelling exhibition ‘Turn The Herd’ is on display during WTM this year and is purely design-led, non-political, non-gory and has two missions – to create an impact and raise funds for front line rangers in Africa.  

There will be a powerful display of 288 postcards, each postcard displaying one elephant, to show how many elephants will be poached during the course of WTM. Guests can turn an elephant around by purchasing a postcard and in its place will be another elephant facing the other way, with the donors name and country clearly on display. The idea is that the entire herd is turned around during the course of the event.  

In addition to this, another interactive feature includes a post box, where the donor can write a special message on their postcard and How Many Elephants will take care of the postage.  

With the intention of spreading a message of hope, the goal of How Many Elephants is still clear: to raise awareness to the plight of elephants and ensure they are roaming the vast plains for future generations to come. 

Who are How Many Elephants?

How Many Elephants is a UK-registered charity that ‘makes complex data beautifully visual to educate and inspire a global audience about the devastating impacts of the African Elephant ivory trade.’ 

They use creative, hard-hitting exhibitions to communicate the world’s poaching statistics in a purely visual way. For Holly and the team, it’s not about scaring people, it’s about sharing the sheer scale of the poaching crisis in a highly-visual and impactful manner.  

Discover more of their work on: 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.