Africa Travel Week

Profitroom: The premium booking platform for hotels & resorts

The award-winning Profitroom platform is more than just the highest converting booking engine on the market — it’s a powerful marketing automation tool, advanced channel manager and website builder all in one. Its technology is easy to use across multiple properties and its intuitive interface will appeal to hotel staff no matter their experience level.

Profitroom’s comprehensive and easy-to-use platform will flex around a hotel’s needs to elevate its direct booking game and deliver a user experience guests will remember. The brand’s approach is all about results, which is why its Customer Success team will always be on hand to channel any data collected towards driving conversions and improving performance. 

Long term collaborations with hotel industry experts, including having former hotel GMs in its ranks, means the team is well versed in meeting the requirements and expectations of its hotelier customer base — which ranges from independent boutique hotels to national hotel chains, both here in Africa and around the world.

The ultimate benefit to hoteliers is Profitroom’s unrivalled ability to increase revenue through data-centric solutions — a concept that is becoming increasingly sought after following the hardships of the pandemic. A shining example of its technology in action can be seen right here in South Africa, with the brand working closely with Sun International Hotel group to help reinvent its online booking engine and marketing automation. Since partnering with Profitroom, the hotel collection has seen a significant increase in its direct booking conversion rate and has massively benefited from a reduced reliance on OTAs.

Hoteliers now, more than ever, are seeking no-nonsense, profit-led advice that delivers results, and nobody understands this better than Profitroom. With international travel on the up, many more will be looking to put their best foot forward in 2022 and Profitroom is always on hand to steady the ship within what is still a turbulent hospitality climate.

Profitroom’s industry-leading digital hotel solutions can be used individually or as a comprehensive package. A popular example includes its Booking Engine 360, which has provided many hotels around the world with an integrated online booking engine that could make the most indecisive of guests confident in making a direct booking.

Profitroom’s Channel Manager allows for a consistent pricing strategy with detailed revenue tracking and management tools — something that has proved particularly useful given the industry as a whole has had to tighten its belt over the last two years. Profitroom believes a hotel website acts as its shop window and plays a vital role in turning lookers into bookers. Fortunately, its Webassistant and Website design features help create unique touch points for prospective guests that really captivate the character of each individual hotel. 

Samantha Williams, Commercial Director at Profitroom commented: “We are delighted to be exhibiting at this year’s WTM event in a country that boasts such a diverse and exciting tourism industry. We have already worked alongside Sun International Hotel Group in South Africa and have seen first-hand how successful the hospitality industry is here and how much potential hotels have. Meeting with hospitality professionals from all over this amazing continent is a true privilege and we can’t wait to showcase what Prrofitroom has to offer.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.