Africa Travel Week
Revenge travel

ATW Podcast

Revenge travel – a new travel trend

A new travel trend is emerging, and they are calling it “Revenge Travel”. This, a result of being locked up for months, unable to go much further than the local grocery store. Travellers are looking to escape from home in revenge of being cooped up for so long. Whether hitting the road or taking to the sky, anywhere but home at this stage is looking appealing for most.   

“Grab your mask; we’re outta here.”  

Hotels and resorts worldwide have started to see movement in their numbers of visitors due to now being able to move about, and the more open space available, the better. Hotels are grabbing onto new ideas of workations and staycations, encouraging travellers the luxury of staying longer than they usually would have in the past.  

Some hotels are even offering monthly “work-away-from-home” packages. What a fantastic way to ensure travellers never miss happy hour and start the day with a buffet or an a la carte breakfast!  

Self-drive holidays, or drivecations, are also increasing in popularity as many are choosing destinations closer to home. As a result, properties are welcoming more locals than they ever have before– if it means getting away and breaking the normalcy of being home, it’s a winner!  

Although this new revenge travel trend is music to the ears of industry, and a well-deserved light at the end of the tunnel. It’s important that visitors stay vigilant, letting their guard down could be a reality if being caught up in the need for travel revenge and a reminder to stay safe is vital.  

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.