Africa Travel Week

CATCH-UP: The new marketing playbook in the new normal

WTM hosted a webinar with destination marketing expert and founder of Digital Tourism Think Tank, Nick Hall, and Jeremy Jauncey, founder and CEO of Beautiful Destinations.

The session focused on the future customer’s needs and creating a new marketing playbook in the new normal.


Jeremy Jauncey is the Founder and CEO of Beautiful Destinations. He describes himself as a serial entrepreneur & investor passionate about travel, digital media, health, wellness, and entrepreneurship. His focus is on building & investing in scalable, data-driven businesses that have a positive impact on the world.

With a background in destination marketing of more than a decade, Nick Hall is one of the tourism industry’s leading experts on destination marketing. As founder of the Digital Tourism Think Tank (#DTTT), the leading platform connecting destinations worldwide on topics around digital trends and transformation, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.

Through his work heading up the #DTTT, Nick has led the industry to think about ‘Destination Transformation’ and the impact the ‘always on’ visitor, the multi-touchpoint path to purchase and the need for organisations to think differently about their approach. At the core of Nick’s message and expertise is the need to stay current, on par with consumer trends, and foster a culture of innovation to remain competitive.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.