Africa Travel Week
SA is travel ready

Why should the South African government lift the country out of lockdown?

David Frost, CEO of Southern Africa Tourism Services Association (SATSA) shares his thoughts on why the South Africa needs to come out of lockdown.


David has 21 years’ experience at an executive level in tourism strategy. An economist by training, he worked for the COSATU trade union movement prior to joining The Premier Group in 1994. David ended up as head of Corporate Strategy, as well serving as a director on the boards of Premier Food Industries and Sodexho. He was seconded as Special Advisor on Tourism to Ministers Jordan and Moosa by the Business Trust.

He joined Tourvest in 1999 and was promoted to Managing Director of the Inbound Division. David established his own bespoke consultancy – the Tourism Strategy Company in 2001 and has consulted widely to leading private sector companies, as well as developed destination strategies, for a number of SADC countries. The most successful of these was for Namibia, where David was retained by the Namibian Tourism Board to execute the strategy he had developed from 2003 – 2007.

He is a former Advisor – Africa to the World Travel & Tourism Council. David serves as a director on the boards of the Tourism Business Council of South Africa and the Tourism Conservation fund. He was appointed to the board of South African Tourism, by Minister Hanekom in March 2019. He has been at the helm at SATSA since September 2013. 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.