COVID-19 has been a catalyst for change, accelerating developments in the digital economy and in communications. Harold Goodwin spoke to Taleb Rifai, former Secretary-General at the UNWTO who drew attention to the opportunity created by the crisis, the challenge of creating a resilient industry benefiting the communities the tourists visit and the importance of measuring the yield from tourism rather than obsessing about international arrivals.
This year’s London Travel Week is virtual; there is no need to travel to London nor to find board and lodging away from home. You can participate from anywhere in the world over the extended hours, the only carbon emitted will be from the electricity you and the internet consumes, and some of that is renewable. The speakers have not flown to London either.
The Responsible Tourism programme at WTM London this year can be found here The focus is on solutions.