Africa Travel Week

Calling on all women in tourism

With over 70% of women making up South Africa’s tourism sector, the message is clear: #IAMTOURISM

The National Income Dynamics Study (NIDS) Coronavirus Rapid Mobile Survey (CRAM) was compiled by 30 social science researchers and published last Wednesday. The survey found that at least three million South Africans lost their jobs during lockdown between February and April, two million of whom were disadvantaged black women, and only 35% women are receiving the COVID-19 stress relief grant.

With Women’s Month fast approaching, the ladies have had enough.

Big Ambition’s Natalia Rosa who took to LinkedIn and mapped out 5 things we all can do right now to respond with purpose and not react emotionally, and with women making up over 70% of South Africa’s tourism sector, the message is also clear from the South Africa is Travel Ready initiative: #IAMTOURISM

With our goal of #makingtravelhappenagain, Africa Travel Week has joined forces with the South Africa is Travel Ready movement.

Together, we are calling on all women in tourism to stand together as we lobby for the phased re-opening of our borders.

The mission: Submit one image of yourself (and/or staff) showing the message of #IAMTOURISM

The target: 3 000 images by Women’s Day, 9 August.

A simple act on a grand scale to get the attention of our government, and of the world.

Submit your images to or WhatsApp 061 354 3286

*Please note that images will be shared online. Feel free to wear your mask should you want to preserve your anonymity.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.