Africa Travel Week

CATCH-UP: How to build visitor numbers to an attraction in an emerging economy

With reduced discretionary spend, safety concerns about public places and new home-habits becoming the norm, leisure providers will need to work much harder to prise consumers out of our their new home-based leisure habits. Getting feet through the door of your visitor attraction involves more than just a good marketing strategy. Admissions drive the majority of income on site, a large proportion from entry fees and a secondary proportion from retail and F&B spend. Sabine Lehmann will discuss how to increase visitor numbers and build on a domestic visitor base.


Sabine Lehmann
Executive Director and Founder

Sabine Lehmann has worked in the tourism and attractions industry for more than 25 years. Sabine was the Chief Operations Officer for the Zeitz Museum of Contemporary Art Africa and opened the iconic museum to the public in September 2017. Prior to this she was the Managing Director of Table Mountain Cableway for more than 8 years. During her tenure as MD she drove the successful international 3-year campaign to have Table Mountain voted as one of the New7Wonders of Nature.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.