With reduced discretionary spend, safety concerns about public places and new home-habits becoming the norm, leisure providers will need to work much harder to prise consumers out of our their new home-based leisure habits. Getting feet through the door of your visitor attraction involves more than just a good marketing strategy. Admissions drive the majority of income on site, a large proportion from entry fees and a secondary proportion from retail and F&B spend. Sabine Lehmann will discuss how to increase visitor numbers and build on a domestic visitor base.
ABOUT THE SPEAKER
Executive Director and Founder
Sabine Lehmann has worked in the tourism and attractions industry for more than 25 years. Sabine was the Chief Operations Officer for the Zeitz Museum of Contemporary Art Africa and opened the iconic museum to the public in September 2017. Prior to this she was the Managing Director of Table Mountain Cableway for more than 8 years. During her tenure as MD she drove the successful international 3-year campaign to have Table Mountain voted as one of the New7Wonders of Nature.