Africa Travel Week

CATCH-UP: What transformational travel means for sustainability

A new wave of travellers is set to spark a change in the future of travel, where the journey itself is once again imbued with meaning and intent. Join those at the cutting edge of reshaping their outlook as Tom Fels unpacks the far-reaching implications of this movement, covering topics such as responsible citizenship and experience design.

Session powered by ILTM Africa


Tom Fels
Founder of Animarem

An international luxury and sustainable travel thought-leader, Tom Fels is the Founder of Animarem, a business transformation advisory focused on positioning purpose-driven companies, brands and destinations for growth. Reinventing the way leaders think about the role of business in society, he is the Southern Africa representative of the global B Corp movement, the Middle East & Africa regional lead for B Tourism and an Ambassador of the Transformational Travel Council. Tom was previously CEO at African conservation-tourism icon Singita, and Group Managing Director at Publicis Communications.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.