Community Marketing & Insights (CMI) has been conducting LGBTQ consumer research for destinations, hotel groups and travel suppliers for over 25 years. From a unique research-based perspective, our discussion explores the opportunity to welcome LGBTQ travelers to your destination, as hotel guests or to become new customers of your company. We’ll break some of the.myths about the LGBTQ market, and outline practical strategies to successfully outreach to the LGBTQ community.
President: Community Marketing & Insights
Thomas Roth, Founder and President of Community Marketing & Insights, launched the company in 1992. Tom is primarily dedicating his industry-leading expertise to head up Community Marketing’s Research & Development division. Tom and his team produce the annual LGBTQ Community Survey (45,000 participants in 150 countries; 15th year), the LGBTQ Tourism & Hospitality Survey and the LGBTQ Marketing & Advertising Symposium, as well as custom surveys and focus groups for a variety of market leaders in tourism, hospitality, retail, finance, beverages, real estate, insurance, health care, government, etc., and conducts educational training seminars for corporations and organizations.
Senior Research Director: Community Marketing & Insights
David Paisley is the Senior Research Director with Community Marketing & Insights (CMI). He has been with CMI for over 26 years. David coordinates the company’s LGBTQ quantitative and qualitative client research projects. With decades of experience, organizations utilize his expertise that comes from coordinating over 200 LGBTQ-specific survey initiatives and personally moderating CMI’s focus groups and consumer interviews. David is also a featured speaker at research and marketing conferences, and conducts training webinars for corporations, destinations and hospitality groups.
VP Communications: IGLTA
LoAnn Halden is Vice President-Communications for the International LGBTQ+ Travel Association (IGLTA), the global leader in advancing LGBTQ+ travel. In her role, LoAnn frequently speaks to global media outlets about LGBTQ+ tourism trends and has participated in travel sessions for consumers and trade on five continents, including WTM Africa, Barcelona LGBTI Tourism Summit, the New York Times Travel Show, GNetwork360 in Buenos Aires and the LGBT+ Travel Symposium Thailand. Prior to IGLTA, she spent 14 years working for LGBTQ+ publications, including two years as Associate Editor of Out Traveler, and has contributed to many outlets as a freelance writer