Africa Travel Week

RECAP: The power of email marketing

Email marketing is alive and kicking! Although e-mail isn’t considered part of the social media spectrum, it shouldn’t be shortchanged as an important communication channel.

Standing the test of time through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences.

In this session, Amy Knight-Dawson will help you unleash the true superpower of a strong newsletter, how to do it, but also how to grow your list without compromising on safety and security.


Amy has built a rewarding career in tourism over the last two decades. She launched her Cape Town-based business consultancy, Scribe Consulting, with a special focus on tourism. She is passionate about conservation, wildlife, customer service, responsible journalism, and sustainability. Her business has brought into her orbit some of travel’s most talented and influential players. Amy’s in-depth tourism expertise and strong work ethic continues to see serious brands choosing to work with her and her accomplished team. Scribe Consulting leads their clients into success by consulting on matters of business strategy, communications, reputation management, sustainability, content marketing and quality assurance.

About Scribe Consulting
Scribe Consulting is borne out of passion for tourism. As a catalyst, this industry is uniquely empowered to effect positive change, shaping the future of communities and countries. At Scribe Consulting, we recognise that it is the people in tourism who make the experience happen. Underpinned by a deep understanding of the inner workings of this fascinating economic sector, we are passionate about developing remarkable tourism products and destinations. Simply put, we aim to inspire life-changing experiences. Every. Single. Time.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.