Africa Travel Week

CATCH-UP: The future of business events: 2021 and beyond

The role of business events as networking and lead generating opportunities will always be a box-ticker for brands. When we look at the event and exhibition landscape right now, with Covid-19 protocols putting paid too much of what we are used to, we must remember that it is necessity and not abundance that is the mother of invention. During this webinar, we will discuss the current situation and what the future holds for this important sector in Africa.

Session powered by ibtm AFRICA


Esmaré Steinhöfel
Regional Director Africa: ICCA

Esmaré currently fulfils the role of Regional Director for Africa for the International Congress and Convention Association. Her key focus is to deliver ICCA services, products and events, for the recruitment and retention of members and for maintaining and enhancing ICCA’s reputation and awareness amongst target markets. Esmaré is currently a member of SAACI, the Southern African Association for the Conference Industry, and has served on the SAACI National Board as Venues Forum Chair as is currently a Board member of the SAACI Western Cape Chapter.

Tamlynne Wilton-Gurney
Chief Executive Officer & Founder, idna Africa

Coupled with a head for big ideas and a heart for making a difference, Tamlynne is passionate about creating magical and powerful brand experiences that shape the way people think and feel about brands. She is the founder and CEO of idna Africa, an agency that specialises in event and conference management and association brand building. For the past 20 years, she has worked on some of South Africa’s largest Conferences, carving a niche for herself as sought-after experience design and event architect.

Taubie Motlhabane
CEO of the Cape Town International Convention Centre

Taubie has recently been elected as the Chair for the African Chapter of the International Congress and Convention Association (ICCA), for a period of 2 years starting in 2020. She is a member of the ICCA Kaohsiung Protocol Advisory Group for the ICCA Congress 2020, and was a member of the G3 Panel Debate at the recently held AIPC Annual Congress 2020.She holds a Masters in Global Marketing from the University of Liverpool (UK), as well as a BA in Communication from the University of Bophuthatswana (now North West, in South Africa).


Anita Mendiratta
Tourism & Development practitioner

A committed Tourism & Development practitioner, author, diplomat and on-air personality, Anita leads Anita Mendiratta & Associates, a highly respected, London UK based international consulting firm. With 20+ years of professional and living experience across almost all continents Anita has an innate ability to feel the ‘heartbeat’ of economic, social, political and environmental dynamics of nations in times of both growth and crisis. Most recently, Anita has taken on a critical global role as a trusted advisor of government and business leaders.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.