Africa Travel Week
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Unveiling the Secrets of MICE Tourism and Business Travel Trends

In this episode of Cape Town Means Business, host Sean Loots chats with Nick Nagle about the role of events like WTM Africa and IBTM in advancing the tourism industry, with a focus on MICE Tourism.

They discuss the factors that make a city attractive for such events, including infrastructure, safety, and sustainability. Cape Town’s appeal as a destination for both business and leisure travel is highlighted, alongside the trend of “bleisure” travel. Nick also mentions resources IBTM offers for understanding travel and event trends.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.