Africa Travel Week
Uk Source Market

Unlock Africa: The UK source market’s approach to African travel

Don’t miss this informative Unlock Africa podcast episode. We chat with Harriet Whitmarsh and Helen Bolton who are both dealing with the UK source market daily. These two lovely ladies give us an insight into what they hear from travellers, and what trends are defining itinerary decisions. They provide us with an inside scoop into what this source market is looking for.

When listening to this episode it’s important to keep in mind that the conversation took place in 2021 before the omicron variant came to light. This might reflect in some of the references made in the discussion.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.