Africa Travel Week
ILTM Golf Sunset

ILTM Africa looks to unlock opportunities in the luxury golf and LGBTQ+ tourism markets

ILTM Africa 2023 will once again showcase Africa’s most luxurious travel experiences, including buyers and pan-African exhibitors. This year, the event will also include exhibitors from the growing golf and LGBTQ+ tourism markets.

Speaking at an ILTM Africa gathering in Cape Town yesterday, Portfolio Director Megan De Jager confirmed that the ILTM Africa 2023 lineup includes EQUAL Africa and Luxury Golf Africa.

“We are confident that next year’s show will be filled with #MomentsThatMatter, surpassing all expectations,” said De Jager.

According to the Global Association for the Tourism and Hospitality Industry (IAGTO), golf is one of the key reasons people travel for leisure. They report that 54 million people worldwide play this sport regularly, and their research shows 25% would book a holiday specifically to play at different courses. Notably, these tourists spend 120% more daily than general leisure travellers.

Golf tourism is a booming industry that attracts more and more visitors each year. This type of tourism can significantly impact resort developments, stimulating both economic growth and job creation,” said De Jager. “We are excited to grow this niche tourism sector to ILTM Africa, and to connect buyers and exhibitors from across the world. It’s all about building relationships to grow the industry.”

It is significant that ILTM Africa has included EQUAL Africa, as LGBTQ+ travel has gone from being a niche market to a major player in the industry. ILTMA will continue to focus on luxury tourism products beyond golf and LGBTQ+, as always.

ILTM Africa is committed to promoting travel opportunities for all, including those in LGBTQ+ communities. We believe everyone should feel welcome, comfortable, and safe while exploring our beautiful continent. ILTM Africa provides a platform for businesses in Africa that are inclusive of all travellers, regardless of sexual orientation or gender identity. We hope to lead by example and create a more diverse and welcoming travel experience in Africa for everyone,” says De Jager.

ILTM Africa 2023 will take place at the stunning Kirstenbosch National Botanical Gardens in the Host City of Cape Town from 31 March to 2 April 2023. This exclusive event will focus on what luxury means to travellers in a new world. With its breathtaking setting and luxurious offerings, ILTM Africa 2023 is sure to be an unforgettable experience for all who attend.

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Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.