Africa Travel Week
Rafiki

ATW Podcast

Rafiki Tours & Safaris

Inspired by the movie The Lion King, Rafiki Tours and Safaris is a local travel agency in Namibia offering tailor-made tours and safaris around Southern Africa. Owner and founder Joseph Kafunda is Namibian and will assist in organising everything from a guided tour to a self-drive adventure that suits your travel desires.  

Q&A with Joseph Kafunda 

How did the idea for your business come about?  

After doing some market research, I just realized that life could be better if I went out on my own! 

How did you come up with the name for your company? 

I came up with the name after watching a lot of The Lion King. I love the monkey Rafiki, and decided it was the perfect name for my company.  

Who is your ideal customer and why? 

French, because I speak French. 

Why do you offer the very best experience/product for your customers?  

Because I believe that clients deserve what is best for their money. I also believe in creating memories for our clients.  

What is your greatest hope for your business? 

I’d like to grow and be able to invest in transportation. Running a tour and safari business without your own vehicles is challenging.  

What has been the most satisfying achievement in your business? 

Creating a reputable name for my company. 

What advice would you give to other entrepreneurs who want to get into tourism? 

Never be scared to take a risk … a calculated risk. 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.