Africa Travel Week

Register now for ATW’s Masterclasses

Africa Travel Week’s virtual Masterclasses will run from September to October. Attendees can engage in a series of educational masterclasses led by industry experts.

THE MASTERCLASSES ARE:

PART ONE:
Redefining and attracting the post-COVID traveller

The first sessions of masterclasses will unpack who the travellers are that will travel again when restrictions ease. They will identify new target groups and by using examples and exploring case studies, show you how to attract these travellers to your destination or property. 

The Luxury traveller

As luxury travellers’ needs continue to evolve it becomes more complex to define who they are. By the end of this masterclass, led by travel consultant, Anthony Berklich, you will have a better understanding of who the luxury traveller is and how you can adapt your product to cater for their needs and desires.

Date: Wednesday, 9 September 
Time: 3pm CAT
Duration: 60 mins

The LGBTQ+ traveller

If you have ever wanted to tap into the LGBTQ+ market the time is now, and this masterclass is a great place to start.

We have gathered members of the LGBTQ+ community who will share with you their travel and tourism experiences; what worked and what didn’t and what they are looking for.

Date: Monday 21 September
Time:
3pm CAT
Duration: 60 mins

The African Diaspora traveller

According to the 2018 Mandala Research African American travel represents a $63 billion opportunity for destinations.

A panel of leading experts will help you understand this market and provide you with practical ways to attract them to your destination or property.

Date: Tuesday 15 September
Time:
3pm CAT
Duration: 60 mins

The Post-COVID traveller

What the ‘new normal’ will look like is anybody’s guess, but there is consensus that safety remains the top priority for travellers, and will continue to be so in a current COVID-19 world.

In this masterclass Anita Mendiratta will unpack what these travellers will look like and how you can cater to them

Date: Thursday, 17 September
Time: 3pm CAT
Duration: 60 mins

PART TWO
What do travellers want in a COVID world?

From brands that are more ‘human’ to an army of germophobes, COVID has led to a seismic shift in consumer behaviour. Of course, that has implications for all of us as travel and tourism stakeholders. So, what does it mean for your business and how you connect with your customers in a COVID world?

Join our masterclass on what travellers want in a COVID world and how your business needs to adapt to these changing consumer demands.

In this session, Natalia Rosa, Director of Big Ambitions, will cover practical steps for implementing safety protocols that international visitors will expect along with supplying a travel ready checklist for you to use.

Date: Tuesday, 22 September
Time: 3pm CAT
Duration: 60 mins

PART THREE
We will be exploring how you can effectively use digital tools to market your company. 
COMING OCTOBER
Africa Travel Week

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.