Africa Travel WeekAfrica Travel Week’s virtual Masterclasses will run from September to October. Attendees can engage in a series of educational masterclasses led by industry experts.
THE MASTERCLASSES ARE:
PART ONE:
Redefining and attracting the post-COVID traveller
The first sessions of masterclasses will unpack who the travellers are that will travel again when restrictions ease. They will identify new target groups and by using examples and exploring case studies, show you how to attract these travellers to your destination or property.
The Luxury traveller
As luxury travellers’ needs continue to evolve it becomes more complex to define who they are. By the end of this masterclass, led by travel consultant, Anthony Berklich, you will have a better understanding of who the luxury traveller is and how you can adapt your product to cater for their needs and desires.
Date: Wednesday, 9 September
Time: 3pm CAT
Duration: 60 mins
The LGBTQ+ traveller
If you have ever wanted to tap into the LGBTQ+ market the time is now, and this masterclass is a great place to start.
We have gathered members of the LGBTQ+ community who will share with you their travel and tourism experiences; what worked and what didn’t and what they are looking for.
Date: Monday 21 September
Time: 3pm CAT
Duration: 60 mins
The African Diaspora traveller
According to the 2018 Mandala Research African American travel represents a $63 billion opportunity for destinations.
A panel of leading experts will help you understand this market and provide you with practical ways to attract them to your destination or property.
Date: Tuesday 15 September
Time: 3pm CAT
Duration: 60 mins
The Post-COVID traveller
What the ‘new normal’ will look like is anybody’s guess, but there is consensus that safety remains the top priority for travellers, and will continue to be so in a current COVID-19 world.
In this masterclass Anita Mendiratta will unpack what these travellers will look like and how you can cater to them
Date: Thursday, 17 September
Time: 3pm CAT
Duration: 60 mins
PART TWO
What do travellers want in a COVID world?
From brands that are more ‘human’ to an army of germophobes, COVID has led to a seismic shift in consumer behaviour. Of course, that has implications for all of us as travel and tourism stakeholders. So, what does it mean for your business and how you connect with your customers in a COVID world?
Join our masterclass on what travellers want in a COVID world and how your business needs to adapt to these changing consumer demands.
In this session, Natalia Rosa, Director of Big Ambitions, will cover practical steps for implementing safety protocols that international visitors will expect along with supplying a travel ready checklist for you to use.
Date: Tuesday, 22 September
Time: 3pm CAT
Duration: 60 mins
