In search of a safe, sustainable and environmentally-friendly holiday during National Alert Level 3, local travellers sought the next escape after being cooped up for so long. CapeNature launched the #NatureStaycation campaign that presented their reserves as open, safe destinations for those needing to get away.
Tune in and listen to the details of CapeNature’s campaign on our Unlock Africa podcast series. We discuss the campaign in detail – and how it motivated travel to the reserves as lockdown began to ease.