Harold Goodwin, WTM’s Responsible Tourism Advisor interviews, James Fernie, Founding Director of Uthando about why he set up the organisation, about his passion and about what they have achieved.
Uthando does good in Cape Town by offering exceptional tours to meet with empowered communities in and around the city. Uthando means love in Xhosa and Zulu. Established in 2007, Uthando is a registered Not for Profit, Fair Trade Certified Public Benefit Organisation. It uses travel to motivate philanthropy.
Its legal name is Uthando Social Development Projects, their tours and experiences successfully link the local and international South Africa-focussed touring agencies to a broad range of innovative, inspiring, and well-managed community development projects. They won Gold in the Africa Inspirational Responsible Tourism Awards in 2019.
Uthando is unique; it deserves to be replicated. They quote African proverb “If you want to go fast, go alone. If you want to go far, go together,” is given prominence. But Uthando contradicts this. They have grown quickly, and they have gone far! They have grown quickly and achieved a great deal for communities.
Uthando won the Gold Benefiting Local People Award at the 2020 Inspirational Africa Responsible Tourism Awards. Read the Judges’ reason here.