Africa Travel Week

Travel for a good cause

Harold Goodwin, WTM’s Responsible Tourism Advisor interviews, James Fernie, Founding Director of Uthando about why he set up the organisation, about his passion and about what they have achieved.


Uthando does good in Cape Town by offering exceptional tours to meet with empowered communities in and around the city. Uthando means love in Xhosa and Zulu. Established in 2007, Uthando is a registered Not for Profit, Fair Trade Certified Public Benefit Organisation. It uses travel to motivate philanthropy.

Its legal name is Uthando Social Development Projects, their tours and experiences successfully link the local and international South Africa-focussed touring agencies to a broad range of innovative, inspiring, and well-managed community development projects. They won Gold in the Africa  Inspirational Responsible Tourism Awards in 2019.

Uthando is unique; it deserves to be replicated. They quote African proverb “If you want to go fast, go alone. If you want to go far, go together,” is given prominence. But Uthando contradicts this. They have grown quickly, and they have gone far! They have grown quickly and achieved a great deal for communities.

Uthando won the Gold Benefiting Local People Award at the 2020 Inspirational Africa Responsible Tourism Awards. Read the Judges’ reason here.

Harold Goodwin

Harold Goodwin is WTM’s Responsible Tourism Advisor, he puts together the flagship Responsible Tourism programme at WTM London which attracts 2000 participants each year and the programmes run at WTM Africa, WTM Latin America and Arabian Travel Market. Harold has worked on 4 continents with local communities, their governments and the inbound and outbound tourism industry. He is Managing Director of the Responsible Tourism Partnership and chairs the panels of judges for the World Responsible Tourism Awards and the other Awards in the family, Africa, India and Ireland. Harold works with industry, local communities, governments, and conservationists and undertakes consultancy and evaluations for companies, NGOs, governments, and international organisations. He is also a Director of the Institute of Place Management at Manchester Metropolitan University, where he is an Emeritus Professor, and Founder Director of the International Centre for Responsible Tourism promotes the principles of the Cape Town Declaration which he drafted.