Africa Travel WeekIGLTA recently released the results of their 2021 LGBTQ+ travel survey with responses from 6,000 LGBTQ+ travelers around the world. The results indicated that the LGBTQ+ community is incredibly resilient and will be among the first to start traveling again.
But now that the world in starting to ease back into international travel, how should business and destinations reach out to this community? As Pride season comes to an end, some may struggle to understand how to best connect with LGBTQ+ travelers throughout the rest of the year.
This panel discussion features leading LGBTQ+ marketing professionals with a wide range of backgrounds and experiences and will explore different strategies, techniques and viewpoints from experts who regularly promote LGBTQ+ tourism 365 days a year.
You’re invited to join this session on Zoom Thursday, 22 July at 17h00 CAT for the monthly IGLTA Members Connect series where they will discuss LGBTQ+ marketing. Please register in advance for this Zoom meeting using the link below. This session is open to all tourism professionals.
View the list of panelists that will join this engaging discussion.
Oriol Pamies
Founder/CEO, Queer Destinations
Oriol Pamies, a board member of IGLTA, is a Spanish entrepreneur, LGBTQ+ activist and LGBTQ+ tourism expert. In 2014, he attended his first IGLTA annual global convention in Madrid just as he was beginning his online startup Moovz, an LGBTQ+ social network. IGLTA connections were an integral part of the company’s success and Moovz grew to more than 3 million LGBTQ+ users. In 2019, Pamies later founded Queer Destinations, a full-stack global and multilingual consulting, creative and travel agency. They work as a distributed company from multiple locations around the globe and serving a wide array of clients. Born into the 2.0.era, they specialize in two of the things he loves the most: LGBTQ+ marketing and the tourism industry. Queer Destinations develops innovative marketing strategies for tourism destinations and businesses around the world, particularly in Latin America, North America and Europe.
Diane Anderson-Minshall
CEO & Editorial Director, Pride Media
Diane Anderson-Minshall is the globe trotting CEO and editorial director of Pride Media Inc., the largest publisher of LGBTQ-focused content in the United States, and the first woman to ever hold the position at the company. Anderson-Minshall also serves as editorial director of all five brands: Out, The Advocate, Plus, Pride, and OutTraveler, overseeing 35 staffers who each work across the brands. A queer, Indigenous journalist, editor, author, and activist, who has received numerous awards for her work, Diane was named to the Folio: Top Women in Media list for her long leadership role in LGBTQ media in 2019 an in 2018, she was named by LGBTQ Journalist of the Year by NLGJA. She’s had chief editorial roles at The Advocate, Curve, Plus, Girlfriends, Passport, QSF, On Our Backs, and more.
Photo credit: Luke Fontana
Dustin Woehrmann
CEO/Creative Director, Communify
Originally from Utah, Dustin has a unique background in design, experimental animation, and illustration, which shapes his unique style and approach. After finishing grad school at CalArts with a Student Academy Nomination for his thesis animation film, he became an animator on the South Park Movie. He started his own Los Angeles-based company shortly after which designed and produced scores of websites, videos, and brand campaigns for clients ranging from Showtime and Paramount Studios to nonprofits and LGBTQ advocate groups. Since relocating to New Orleans, Communify has led NOLA tourism efforts to bring more LGBTQ travelers to New Orleans. Recent acknowledgements include American Advertising Federation’s District Best of Show Broadcast for their video series “One Time in New Orleans With Varla Jean Merman”, and Louisiana Travel Association’s Tourism Campaign of the Year for their World Pride activations. Dustin was also featured in New Orleans Magazine’s first ever Pride Leaders issue this June. Communify works with other destinations and travel-related companies helping tell authentic LGBTQ stories, and thus positively affecting the community.
