Africa Travel Week
Covid travels

MASTERCLASS: What do travellers want in a COVID world?

From brands that are more ‘human’ to an army of germophobes, COVID has led to a seismic shift in consumer behaviour. Of course, that has implications for all of us as travel and tourism stakeholders. So, what does it mean for your business and how you connect with your customers in a COVID world?

Join our masterclass on what travellers want in a COVID world and how your business needs to adapt to these changing consumer demands.

In this session, Natalia Rosa, Director of Big Ambitions, will cover practical steps for implementing safety protocols that international visitors will expect along with supplying a travel ready checklist for you to use.

THE SPEAKERS

Gillian Saunders
Independent Tourism and Hospitality Adviser.

From April 2018 to May 2019 Gillian was Special Advisor to the then Tourism Minister; Minister Derek Hanekom.  Gillian also works as a consultant to the Tourism Business Council of South Africa (TBCSA) and worked on the TBCSA’s Public Private Growth Initiative (PPGI) Tourism Growth Strategy which projected the potential 21 million tourist arrivals which President Cyril Ramaphosa mentioned in both 2019 SONAs.      

Until mid-2018 Gillian was Deputy CEO of Audit Tax and Advisory Firm, Grant Thornton in Johannesburg, and head of their Advisory Services in South Africa. Gillian’s client facing expertise while at Grant Thornton was consulting to the hospitality, tourism and leisure industries and she has a long track record, of more than 30 years in her area of speciality.    

Gillian is the author of a number of articles and a regular commentator in the media on many issues related to Tourism and Hospitality.

Lee Zama
CEO of the Federated Hospitality Association of South Africa (FEDHASA)

Lee has over 25 years working experience across different industries, such as the services sectors and the hospitality and food businesses, where she covered a variety of leadership roles in sales management and operations, national key account management and general management.

Prior to joining FEDHASA, Lee was the founder and owner of Hygcare a technology supplier to the pest hygiene and operations, Regional Business Manager for Rentokil Initial, Group Director Sales at Bidvest Prestige, National Sales and Marketing Manager for RoyalSechaba Catering Services.

She holds a BSc Dietetics from the University of KwaZulu-Natal, a Post Grad Diploma in Marketing Management from the University of South Africa, and a Post Grad Diploma in Business Management from the University of KwaZulu-Natal.

THE MODERATOR

Natalia Rosa
Founder: Big Ambitions

Natalia Rosa is the founder of Big Ambitions, a specialist Cape Town-based travel marketing and content consultancy created to assist travel and tourism organisations and destinations to connect with their customers and target markets.

Exceptionally well connected within the tourism and travel sectors in South Africa, Natalia has extensive travel and tourism industry knowledge and first-hand experience of retail travel, wholesale travel, destination marketing, inbound tourism and outbound tourism, and leisure and corporate travel.  

Africa Travel Week

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.