Africa Travel Week

ATW Podcast

CATCH-UP: Destination Marketing is not only about ad campaigns

This session is around the Destination Marketing Model we have developed, that shows an overview of the integrated approach of the nature of the hand-offs between each stage of the tourism value chain. It is the integration between the components of destination marketing, destination management and travel intel that create the synergies not available in a traditional, fragmented destination marketing approach.

THE SPEAKER

Leigh Dawber
Marketing Executive, Cape Town Tourism

Leigh Dawber has been with Cape Town Tourism since 2012 and appointed the Marketing Executive in 2016. She has played a significant role in creating marketing models and platforms that not only get visitors into Cape Town but support the education and upliftment of the local tourism industry. These include the City Twinning Marketing Agreement with New York’s DMO, NYC & Company, the launch of the SMME Marketing Incubator, and the development of the Neighbourhood Routes Model that can be applied on a global scale.

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.