Africa Travel Week

CATCH-UP: Gastro-tourism’s economic impact

This session begins by describing gastro-tourism and how it fits into broader experiential tourism sectors and its potential economic and quality of life multiplier effects at micro (entrepreneurial) and macro (community development) levels in rural and urban areas, especially in developing parts of the world. Images of authentic African possibilities will be shared. Also to be discussed is how gastro-tourists travel more often, stay longer, spend more money, and engage in more positive word of mouth and free online consumer generated marketing via social media platforms and personal blogs.


Dr Helena A. Williams
Director and Senior Research Partner

Dr. Helena A. Williams is a passionate and prolific researcher in the area of Sustainable Gastro-Tourism and Gastro-Destination Development. Her research findings have been published in top tier academic journals and have been presented internationally, in India, Costa Rica, Gran Canaria, Ireland, Poland, Scotland, England, Wales, throughout the USA, and is currently being integrated into Cyprus’s Economic Tourism Initiative (2030).

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.