Africa Travel WeekWTM Africa 2025
Paula Martini will attend WTM Africa this April, bringing CoTravel and her new book Travel with Purpose to the global stage. As travel continues to evolve, it’s more important than ever to ensure it remains meaningful, sustainable, and transformative—and WTM Africa is the perfect platform to drive this conversation forward.
Why WTM Africa?
WTM Africa is where the industry converges to shape the future of travel on an international scale. It’s a hub for connecting with key players, exploring emerging trends, and forging partnerships that redefine how we roam. Consider it a launchpad for critical discussions—whether tackling overtourism, exploring the rise of conscious consumerism, or examining the impact of travel influencers.
- A focal point for collaboration with top innovators
- A space to uncover emerging travel movements
- An opportunity to explore fresh marketing strategies that promote responsible storytelling
More Than an Ordinary Book
Travel with Purpose has the potential to become a movement, challenging conventional narratives of travel through #travelwithpurpose and #thepowerofthecollective. Driven by the Journey Journal, it advocates a more intentional approach to exploring the world, helping readers make informed choices, understand the industry, and achieve personal goals—ensuring that travel remains enriching for everyone involved.
Stepping into WTM Africa, she’ll examine how brands, businesses, and individuals can shift from purely transactional tourism to purpose-driven experiences. She aims to go beyond the generic bucket list mentality and walk her talk, proving that luxury travel, sustainable tourism, and ethical practices can coexist for the greater good.
Collaborations That Matter
One of her key objectives at WTM Africa is to connect with like-minded organisations and thought leaders committed to regenerative tourism, responsible storytelling, and ethical travel marketing—particularly those addressing the consequences of influencer culture in tourism.
She’ll also introduce her Travel-in-a-Box concept, designed with sustainability in mind. Every aspect, right down to the packaging, reflects how we can rethink our engagement with travel and spark hope for the industry’s future.
A New Era of Travel Starts Here
WTM Africa isn’t another travel event; it’s a catalyst for change. Paula intends to spark meaningful conversations, forge strategic partnerships, and champion a future where travel is guided by purpose rather than profit. Whether through speaking engagements, networking opportunities, or intimate discussions, she is devoted to bringing the Travel with Purpose philosophy to centre stage. Ultimately, travel should enrich the places we visit every bit as much as it enriches us.
If you’re attending WTM Africa and want to shape the future of travel together, she would love to connect. Let’s make it personal, purposeful, and powerful. For collaboration ideas or media requests, contact her via email at paula@cotravel.co.za or at the event.
Your voice and your ideas are vital in this journey, see you there.
