Africa Travel Week

Painted Wolf Wines: Conservation in Every Glass

At Painted Wolf Wines, we’re all about making exceptional wines with a purpose. We bring you unique wines with distinctive South African character that not only deliver outstanding quality with global award-winning recognition but they generate impactful funding for securing a sustainable future for African wild dogs and their habitats through community-based conservation.

With a growing presence across Africa, we’re proud to partner with the hospitality and tourism industries, offering businesses the chance to make a real difference in preserving Africa’s natural heritage.

Our Commitment to Conservation

Our roots run deep in conservation. Painted Wolf Wines was founded with a passion for wildlife, and we donate a significant portion of our sales to projects that support the endangered African wild dog. We’ve raised over $210,000 in the last 17 years to support organizations, including the Endangered Wildlife Trust, the Painted Wolf Foundation, and Tusk Trust. Our goal? To protect species, their habitats, and the wild landscapes of Africa for future generations.

Wines with Purpose

Our wines are as remarkable as the mission behind them. Sourced from premium, organic vineyards across the Western Cape, each bottle reflects the beauty of the land and the respect we have for it.

Our range includes:

  • The Den Range: Flavour-packed, soft and juicy comfort wines for everyday enjoyment—perfect for house wines and by-the-glass options. Varieties include Sauvignon Blanc, Chenin Blanc, Pinotage Rosé, Cabernet Sauvignon, Pinotage, and Shiraz. The Den being the heart of any African wild dog community.
  • The Pack Range: Hand crafted premium wines from organic or sustainably farmed vineyards in various diverse areas. Our premium selection, featuring exclusive wines like ‘Lightning’ Sauvignon Blanc and ‘Solo’ Roussanne, named after inspirational African wild dogs.
  • Lycaon Pictus Range: Our flagship wines from certified heritage vineyards and heritage vines such as ‘Lycaon Chenin blanc from vines planted in 1974 and blends from selected barrels celebrating the rarity and beauty of African wild dogs such as ‘Pictus’ 8.

For hospitality and tourism businesses, serving Painted Wolf Wines offers a meaningful experience for your guests—whether they’re staying in a luxury lodge in the Serengeti, a boutique hotel in Cape Town, or a safari camp in Botswana. These wines tell a story and add a layer of purpose to any dining experience.

A Sustainable Supply Chain Solution

Incorporating Painted Wolf Wines into your business has a wide range of benefits:

  • Supporting Local Economies: By sourcing wines from a local South African producer, you help boost the local wine industry and support communities, all while minimizing the environmental impact of long-distance transportation.
  • Enhancing Guest Experience: More travellers are looking to make eco-conscious choices. By offering wines that support wildlife conservation, you add depth to the guest experience and create a lasting impression.
  • Aligning with Sustainability Goals: Sustainability is key for many businesses today. By partnering with Painted Wolf Wines, you show your commitment to responsible tourism and environmental stewardship.
  • Marketing and Branding Opportunities: Featuring Painted Wolf Wines provides a unique story for your brand, attracting guests who appreciate ethical, sustainable travel experiences.

How to Bring Painted Wolf Wines to Your Business

  • Partner with Distributors: We work with distributors across Africa, making it easy to keep our wines in stock at your business.
  • Host Wine Tastings: Organize events to introduce your guests to the Painted Wolf Wines range and the conservation projects they support.
  • Gift Wine with Purpose: Gift your clients or guests with wine that has a meaningful cause behind it—perfect for celebrations or corporate gifts.
  • Collaborate on Conservation Projects: Partner with us to run joint initiatives like fundraising events, wildlife safaris with wine pairings, or educational programs about endangered species.
  • Promote the Partnership: Use your marketing channels to share your collaboration with Painted Wolf Wines, highlight the impact of your support, and showcase our wines on your menu or website.

Join Us in Making a Difference

Painted Wolf Wines is more than just a wine brand—it’s a chance for you to contribute to wildlife conservation in Africa. By integrating our wines into your offerings, you can support sustainability and local economies and give your guests a unique, impactful experience.

With each bottle you serve, you’re helping protect Africa’s incredible wildlife and ensuring that future generations will be able to enjoy it, too. Together, we can make a difference—one glass at a time.

Painted Wolf Wines: Wine with a Purpose

Experience the perfect blend of quality wine and conservation with every sip. When you choose Painted Wolf Wines, you’re not just enjoying an award-winning wine—you’re supporting the survival of the African painted wolf and other endangered species. Since our foundation, we’ve donated over R4 million ($210,000) to support conservation efforts, and we’re just getting started. By 2026, we aim to donate R1 million annually to these causes. Join us in making this vision a reality.

Art for Conservation at ATW 2025

This year, Africa Travel Week is proud to partner with Painted Wolf Wines’ conservation initiative through an onsite donation campaign!

Founded by Jeremy and Emma Borg, Painted Wolf Wines blends fine winemaking with a passion for protecting Africa’s endangered wild dogs. Now, in collaboration with artist Leandri Erlank, they’re bringing this mission to life through an art-driven fundraising campaign for the Endangered Wildlife Trust (EWT).

Visit Painted Wolf Wines at both WTM Africa & ILTM Africa to engage with the artwork, learn more, and show your support!

Donate & Support here.

For more information on our wines and how we’re making a difference, visit www.paintedwolfwines.com or contact emma@paintedwolfwines.com

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.