Africa Travel Week
Jambar B&B

ATW Podcast

Jambar B&B

Jambar B&B, owned by James Ker is a charming, secure estate comprising five modern refurbished clusters. The estate is located near the beautiful Bedfordview Witwatersrand Mountain Range, and the B&B offers peaceful surroundings and modern furnishings.

Q&A with James Ker 

How did the idea for your business come about?  

Due to retirement. 

How did you come up with the name for your company/experience? 

We used the first names of James and Barbara. 

Who is your ideal customer and why? 

A guest that is looking for a B&B. 

Why do you offer the very best experience/product for your customers? 

We offer the best experience in order to build up the company. 

What is your greatest hope for your business? 

Our hope is to have totally satisfied guests and therefore a growing business. 

What has been the most satisfying achievement in your business? 

Growing the company by more than 100% over the year. 

What advice would you give to other entrepreneurs who want to get into tourism? 

Start by exploring your competitors, visiting their B&Bs and compare the good and bad points with yours. Then, put the good points into practice. 

If you could have a do-over, what would you do differently? 

Go to at least five B&Bs before opening. 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.