Africa Travel Week
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Picture this – Cape Town, Kenya and Morocco – Africa’s top-notch instagrammable destinations

Move aside Nice, Phuket and Ibiza and welcome a trio of stunning spots on the African continent. The numbers of Instagram hashtags and user surveys don’t lie and cosmopolitan Cape Town, alluring Kenya and enchanting Morocco come up trumps. 

Travel lovers and addicts, tourists and dreamers want to be inspired, taken on a journey and transported to the heart of a place. This happens in an instant on Instagram with shared stories on secret gems, undiscovered spots, travel tips and extraordinary images. 



What can be said about Cape Town that hasn’t already been written? It is simply spectacular and brims with natural beauty, sun-kissed beaches, sublime cuisine, excellent wines, charming villages, fascinating historical attractions and landmarks, unique heritage and the ultimate adventurer’s playground.  

Just the name Cape Town and variations thereof have inspired the use of over 12.5 million hashtag mentions on Instagram and what really works is how Instagram provides listicles of things to do, unique places to stay and valuable insights that won’t necessarily be found in a guidebook.  


One of the world’s quintessential wildlife havens, the Masai Mara National Reserve is famed for its annual Great Migration from August to October, where millions of wildebeest thunder across the vast plains in search of greener pastures.  

With over a million hashtag mentions relating to the Masai Mara and Masai Mara National Reserve, there is an abundance of information about other experiences such as hot-air ballooning and it being a birder’s paradise. 


Enchanting and magical, Marrakesh whisks you away behind its high red walls of the medina, the old city, home to richly adorned heritage buildings, monuments and ancient cobblestoned labyrinths. Stroll through bustling bazaars and souks, an explosion of colourful stalls, be mesmerised by snake charmers, heady scents and possibly even flying carpets.  

Marrakech has over 9.3 million hashtag mentions and it’s easy to see why with its images and stories of delicious street food and outdoor adventures in the year-round sunny climate. Go quad biking in the Agafay Desert, canyoning in the Atlas Mountains, camel riding in the Jbilets Desert and bike riding in the lush Palmgrove. 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.