Africa Travel Week’s virtual October Masterclasses, led by industry experts, we will be exploring how you can effectively use digital tools to market your tourism product.
The masterclasses are:
Content, Community & Managing a Crisis
It’s time to put the focus back on your customers instead of simply ticking boxes when it comes to social media. This session, led by Suze Bouwer will offer insight on how to gauge sentiment and create (and repurpose) meaningful content for your social media.
The masterclasses will also touch on the importance of having an effective process in place to manage negative reviews and comments – as well as a crisis communications strategy for when things go wrong.
Date: Thursday, 8 October
Time: 3pm CAT
The Power of Email Marketing
Email marketing is alive and kicking! Although e-mail isn’t considered part of the social media spectrum, it shouldn’t be shortchanged as an important communication channel. Standing the test of time through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences.
In this session, Amy Knight-Dawson will help you unleash the true superpower of a strong newsletter, how to do it, but also how to grow your list without compromising on safety and security.
Date: Thursday, 15 October
Time: 3pm CAT
What About Your Website?
The world has changed and so has the world wide web. This session of Africa Travel Week’s Masterclasses, led by Peter Fabricius will cover the most up to date tricks and tips on how to better leverage your website with your target audience.
From simple SEO secrets and creative hacks to current trends, you’ll soon feel more confident on what to do next when it comes to updating your site.
Date: Thursday, 22 October
Time: 3PM CAT