Africa Travel WeekEnsuring their host of industry partners remain confident and enthusiastic about Africa as a destination and increase knowledge to sell in the future, The Africa Hub was born – an authoritative, comprehensive first-port-of-call resource centre for continent-wide destination information. The Africa Hub was promoted via direct marketing, press releases, and social media. The platform aims to continuously keep the continent top of mind and inspire industry partners to sell confidently.
Listen in on our Unlock Africa podcast series to hear all about the Africa Hub campaign as we discuss where the idea came from – and how it kept Africa top of mind during the global pandemic.
